Only ONE Opinion Matters.
And it’s NOT Human.
There is solely ONE opinion that sits there, judging you silently, imposed between you and a potential customer, client, consumer or patient, any time they type key search words related to you. You aren’t directly connected. You are being viewed THROUGH the “eyes” of a search engine, whatever that may be. Google, CHAT or otherwise. You’re judged and ranked by an instant algorithmic analysis.
This is what I call “Digital Legitimacy,” established before ranking you and presenting you in search results. If you could only understand this process, you’d know exactly what to do and how to organize your details in as many places on the web as possible to organically rank higher, even before investing one dollar in marketing.
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Now you can understand the anatomy of search…
There are three components of Digital Legitimacy, and I have detailed them in one simple audio lecture you can master in one hour and use to your advantage. Search engines that people use to find services like yours are utilized, and they are what stand between you and the consumer. Search engines want to give the best, most secure results in search based on businesses the algorithm deems the most likely choices to meet the needs and desires of those who are searching.
There’s no getting around it. There is no way of tricking it. It must be genuine.
The algorithm rates all its choices and ranks them in results based on three things:
Presence. Visibility. Reputation.
It looks for consistency of each of these. It does this so the consumer will continue to come back and trust the search again and again. So you need to look good to search algorithms before the consumer.